social media Marketing Strategy

The prominence of social media is ever growing in building relationships and the potential to promote business has been realized by both small and large business units. In this scenario, it is very important to figure out the right kind of social media strategy and it should be implemented in an effective manner. It is very much important to figure out the strategies that work for your organization and the most efficient strategy should be implemented. It is a great challenge to find the right kind of strategy.  The social marketing landscape has a wide angle view.

Customer Engagement

By implementing a social media strategy that will engage customers in an efficient way, it is possible to acquire new customers and the existing customers can be retained. Cost factor will not have any role in these lines. The successful strategy will increase the traffic on the website. The sales revenue will increase. There will be improvement in the engagement of customers. Content reach will increase and quality of leads created will be improved. The website’s search engine rankings will improve. The overall effect will be the increase in the customer support facilities and the cost of customer support will come down.

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Social Buttons

Social buttons should be placed on web pages at various prominent locations so that it is possible to attract new as well as existing customers. The visitors should be facilitated to connect with you through various social networking sites including Facebook, Twitter and Google Plus. If the number of impressions on social networking sites is more there will be more number of likes. In every kind of marketing communication, social buttons should be placed prominently so that the promotion will happen in an effortless manner. A blog is a good source to embed social button so that the article can be shared directly on social networking sites. The customers should be able to share your information in multiple ways.

Quality and Consistent Content

By posting quality content on social media on a consistent basis, it is possible to improve the traffic on the website. New content should be updated so that the majority of the audience will enjoy the content and there will not be any disappointment. At least once in a day, the content should be updated on Facebook and it should be anywhere between 4 and 6 on Twitter. In this process, you can take the help of automated tools as well.

Appropriate Images

While promoting business through social media, attractive and appropriate images should be used. By including photos, it is possible to increase the ‘like’ rate by 50%. At the end of the content, an image should be presented and the image should lead to content to explore further information. The click through rate will increase in a great way when images are embedded within the text. As images capture the eyes and message can be carried out in an effortless manner, you should take effort to include quality images.

Social Reviews

There should be a proper platform to promote business through social reviews. The word of mouth is a great publicity stunt and it was proven throughout the world. It is the most powerful and most cost-effective solution. Hence, the blogs and social sites should have room to include reviews presented to customers and experts. When customers share their real stories, friends and friends’ friends will be very much attracted to be attached with the product or service.

Also Read : 10 Best websites to Drive Quality traffic to your Blog and Website

Infographic Investment

By investing on infographic, the business can be taken to the next levels. When you go for a general article that creates interest in customers and business owners, there will be a number of people to share the creative information. Thus, there will be great publicity and the end result will be the greatest enhancement of your business.


  1. Great Tips Bro ! I think images play a very important role in this context useful images speak louder than words and images attract people more than anything else…one should never ignore images.


    • Hi Pramod.
      True. We can give lot of ideas from image.Image speak thousands of words.That’s why we have to use images for every blog post. Thanks for your comment.

  2. Agree with you Sohan, but i think quality and consistency in blogging is the key to factor in Social Media Marketting :)

    • Of course Rohit. Quality and consistency contents always help to to improve our ranking, traffic and social media marketting. Its key for blogging success. Thanks for your comment.

  3. These are great tips, which will for sure increase user engagement and very likely increase visitors conversations too. Infographics are also really great not just investing in infographics, but even if you copy info graphics it won’t make much harm. ( obviously not regular basis). I’ve seen many leading blogs doing this.

  4. Thank you Sohan. There is a TON of research about consumers and the respect they have for brands who are socially responsible!!!

  5. Thanks for your valuable comment Abrar. Social media marketing always helps to get fast traffic.

  6. Social media is how people communicate these days. I often get asked if I saw someone’s tweet or Facebook invitation before they even mention anything else. Although social media is crucial and it will pay off (I hope!), employers need to be aware of the importance of social media and how it can improve their business – rather than viewing it as a fun activity for employees.

    • In social media helps to get communicate with more peoples.So,its more efficient way to promote our business and help to retain new customers and the existing customers.More customers more sales.That’s why we have to focus social media marketing.

  7. Hi Sohan, this is an awesome post on social media marketing strategies as now a days social media plays a very vital role in our lifes. Therefore thanks for sharing this informative article with us……..

  8. Hi Sohan,
    Thanks for this informative post.Social reviews in my opinion is something to ponder.I know a few firms which has hired specialists online marketers to generate word of mouth publicity.You never know when something will go viral.I think investing on such techniques have become a necessity as search traffic is becoming an inconsistent source for many of us.

    • Thanks for your comment Joe. These techniques are really works.There have lot of specialists available for hire.
      But,make sure we have to find good specialists for it. Otherwise you will loose money. However my opinion is do it yourself as you can.

  9. Yes its works i already try to promote my website, i get awesome web site traffic… really good content..

  10. Hi Sohan,
    Thanx for sharing such a informative and helpful article.Your content and tips really helped me a lot to increase online visibility of my website.Social media has become an important part of our life and promotion of business organisation also relies upon social media.Nowadays many organisation are hiring specialists and adopting many techniques to implement social media marketing.

  11. Superb Post, Thanks for sharing, worth reading :)

  12. Janis Pettit says:

    Nice post .some tips are very good
    thank you.

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